Pitt Business professor Vanitha Swaminathan was named a co-editor for the Journal of Marketing, effective July 1. Swaminathan, the Thomas Marshall Professor of Marketing in Pitt’s Katz Graduate School of Business, previously served as an associate editor.
She will serve alongside Editor-in-Chief Shrihari Sridhar from Texas A&M, and co-editors Cait Lamberton from the University of Pennsylvania (formerly of Pitt Business) and Detelina Marinova from University of Missouri.
Swaminathan was elected in 2020 to serve on the American Marketing Association Board of Directors for a three-year term.