Kate Ledger (EDUC ’06G) , acting vice chancellor for Communications and Marketing, was named the American Marketing Association Foundation’s Higher Education Marketer of the Year.
The AMA seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts the public good.
Ledger, selected by a committee of marketing experts and practitioners, was recognized for showing “extraordinary leadership and achievement in the field of higher education marketing.”
“I’m passionate about the University’s brand because of its impact on our reputation and the enthusiasm of the Pitt community. I’m honored to receive this recognition for marketing work that I love to do, especially with the great team at the University,” said Ledger.
During her tenure at Pitt, she’s held five unique marketing roles across the University, progressively increasing the size and scope of her teams.
Ledger formerly served as the marketing and communications leader in the Joseph M. Katz Graduate School of Business, the College of Business Administration, the Office of the Provost and the Swanson School of Engineering.
As executive director of marketing and engagement in the Office of Admissions and Financial Aid, Ledger led the marketing and on-campus visit teams, helping to increase the quality of Pitt’s incoming class and exceeding enrollment goals each year. Among many creative projects, she helped the team implement Salesforce, automate more than 800 segmented emails and rebrand the campus visit program.
Ledger launched the University’s first master brand in 2019 and, as assistant vice chancellor for marketing, the first University-wide brand campaign in 2022 while concurrently leading Pitt’s COVID-19 communications strategy.