Peggy Liu (pictured), Ben L. Fryrear chair of marketing in the Katz Graduate School of Business, and Rebecca Reed, assistant professor of psychology in the Dietrich School of Arts & Sciences, have received the Association for Psychological Science’s Rising Star designation.
The honor recognizes researchers early in their careers whose innovative work has advanced the field and signals great potential for continued contributions.
Liu’s research and teaching expertise is in consumer behavior with a focus on work that increases the appeal of health activities in social contexts. In 2021, Liu won $115,000 in the Pitt Innovation Challenge with Jacqueline Burgette from the School of Dental Medicine, for their “Healthy Teeth Healthy Me Family Activity Box” to prevent tooth decay in vulnerable children. [Read more about Liu’s research.]
Reed directs the Psychoneuroimmunology Research Lab at Pitt. Her work focuses on biopsychosocial factors that contribute to healthy physical and cognitive aging. She uses biological and psychosocial measures in the laboratory and in daily life settings to examine these processes over time.