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October 10, 2002

UPJ alcohol task force wins award

The Alcohol Task Force at Pitt’s Johnstown campus has been named a Governor’s Highway Safety Award winner. The task force, a division of the Student Affairs Committee, is comprised of UPJ staff, faculty and students.

The award is in recognition of anti-alcohol abuse television commercials developed by the task force. Each of the 30-second spots share the theme “Take a Drink … Swallow Your Dreams,” which was developed by Pitt-Johnstown students.

The commercials featured UPJ students and local actors and targeted diverse populations, including adolescents, high school seniors and college freshmen, permissive parents and those over the legal drinking age.

The commercials were funded by a grant from the Pennsylvania Bureau of Liquor Control Enforcement and were broadcast in the Johnstown cable viewing area on several channels.

Filed under: Feature,Volume 35 Issue 4

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