UPMC wins ad awards
Promotional materials for UPMC have garnered gold status recognition in the 23rd annual Healthcare Advertising Awards. The awards are sponsored by the Healthcare Marketing Report, a national health care marketing newspaper.
Individual productions created for UPMC by The Paradiso Group, a Pittsburgh-based advertising agency, were recognized for excellence among ad entries from health care institutions, including one of 16 “Best of Show” citations.
Specific acknowledgements were received for:
• Where You Belong, a series of ads promoting the UPMC Health Plan insurance product, “Best of Show,” and a first place gold award for a television series.
• A UPMC recruitment digital video, first place gold award for special video production.
• Seasons, a campaign for Magee-Womens Hospital, first place gold award for television advertising/single spot.
Nearly 3,900 entries were submitted.
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