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June 8, 2006

UPMC wins ad awards

Promotional materials for UPMC have garnered gold status recognition in the 23rd annual Healthcare Advertising Awards. The awards are sponsored by the Healthcare Marketing Report, a national health care marketing newspaper.

Individual productions created for UPMC by The Paradiso Group, a Pittsburgh-based advertising agency, were recognized for excellence among ad entries from health care institutions, including one of 16 “Best of Show” citations.

Specific acknowledgements were received for:

• Where You Belong, a series of ads promoting the UPMC Health Plan insurance product, “Best of Show,” and a first place gold award for a television series.

• A UPMC recruitment digital video, first place gold award for special video production.

• Seasons, a campaign for Magee-Womens Hospital, first place gold award for television advertising/single spot.

Nearly 3,900 entries were submitted.


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