Pittsburgh Arts & Lectures summer author appearances
Adam Ehrlich Sachs: Author of “The Organs of Sense,” an intricate nested fable equating our inability to truly understand the world with our inability to understand our own messy families. 6 p.m. May 30, Carnegie Library of Pittsburgh, Oakland. Free
Neal Stephenson: Author of “Fall; or, Dodge in Hell,” a sequel to his techno-thriller “Reamde.” It’s a science fiction thriller set in parallel worlds in the near future. 7 p.m. June 17, Carnegie Library Lecture Hall. $40 includes the book.
James Patterson: Prolific author who has sold more than 375 million books, mostly detective stories and thrillers, including “Kiss the Girl” and “Along Came a Spider,” which were both made into movies starring Morgan Freeman as Detective Alex Cross. He’ll be In conversation with Mary Frances Cooper, president and director of Carnegie Library of Pittsburgh. 7 p.m. June 27, Carnegie Library Lecture Hall. $35, include a copy of his most recent book, “Unsolved.”
Naomi Wolf: The author of “The Beauty Myth” is back with a book, “Outrages,” about English scholar John Addington Symonds, who risked imprisonment in the 1800s by writing a memoir about his homosexuality. 7 p.m. July 15, Carnegie Library Lecture Hall. $10
Find more details about these and other Pittsburgh Arts & Lectures events here.
Strategic Brand Management, Fifth Edition (Pearson Education, 2020), co-authored by Vanitha Swaminathan, professor of marketing, Katz Graduate School of Business, and Kevin Lane Keller, professor of marketing at Dartmouth College.
This textbook has been heralded as the “Bible of Branding” and features transformational changes taking place in the world of branding, particularly with the growth of digital and social media marketing.