“Green or Gimmick,” a virtual lunch and learn event on Nov. 20, will help participants figure out “How to Spot False Sustainability Marketing.”

The event from noon to 1 p.m. Nov. 20 is sponsored by the Office of Sustainability.

In an age when sustainability is increasingly valued, companies often promote their products as eco-friendly. However, not all claims are as green as they seem. This webinar will delve into the concept of greenwashing, where businesses mislead consumers about the environmental benefits of their product.

Through real-world examples, participants will develop the skills needed to critically evaluate and identify deceptive marketing tactics, empowering them to make informed choices to help advance sustainability through their purchasing practices.

This webinar will teach you:

• How to identify common forms of "greenwashing," or misleading or false promotion of products as environmentally friendly, in commonly purchased goods and services.

• How to identify vetted certifications and sustainability claims for commonly purchased goods and services

• Pitt Purchasing initiatives to help you make more sustainable purchases

Sign up via at bit.ly/GreenGimmick to receive a calendar hold and Zoom link.